How to Write Your About Page to Win More Readers
When I first set up this blog I had no idea how to write my ‘About’ page. Writing about yourself is difficult, anyway, but when you don’t understand how to best use the page it’s ten times worse. So I...
View ArticleHow Google is Damaging the Business of Every-day Webmasters and Bloggers
12 years ago, when I first got into marketing online, getting regular search traffic from Google was reliable, as long as you played by their rules. I played by their rules because, at the time, their...
View Article8 Ways to Make Your Blog Successful
When I look back at the early articles I wrote on my first blog I swing between cringing with embarrassment and smiling to myself. I had no idea how to write for the web. I wrote for the Corporate...
View ArticleWhy and How to Use H Tags
Why should you make use of the H tags in blog posts? Because they highlight a roadmap through your article. They also bring a lot of SEO benefits. People skim read articles online, and if your article...
View Article10 Ways to Improve Your Copywriting and 5 Things I Should do Better
An extraordinarily refreshing post on Men With Pens today on why you should not write too often. Refreshing, because it goes against the advice all bloggers get when they start out: namely that they...
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